Services
Pharmaceuticals
We provide sales and marketing services for prescription pharmaceuticals, over-the-counter medications, consumer health supplements, diagnostic reagents and equipment, medical devices, hospital supplies, and traditional Chinese medicine.
Our experienced and professional marketing experts distinguish themselves from local competitors by:
Highly innovative marketing strategies
A citywide network of retail organizations and medical professionals
Field teams equipped with sophisticated technology
On-target campaigns for our customers
Support from other DKSH in-house service teams
What DKSH can do for you
Leadership through innovation
Our competitive edge is our focus on innovative strategic marketing, which has put us at the forefront in the demanding Hong Kong environment. A large team of experienced professionals heads up our sales and marketing practice. They pair creative ideas with market insights and research on promotional initiatives, advertising, and trade displays, helping our clients to meet target revenues or rejuvenate non-performing products.
Access to a citywide network
We maintain a dynamic network of connections with retail organizations and medical professionals to create business opportunities for our clients, many of which are global leaders in healthcare.
Our suppliers enjoy access to our extensive network of doctors and public and private hospitals. Over 5,000 customers purchase products directly under our management, including all the major retail chains and convenience stores.
Empowered by technology
At DKSH, we have always understood the value of technology in driving operational efficiency and enabling performance.
We deploy our innovative EchoPLUS Electronic Territory Management System (ETMS) to keep our sales representatives fully mobile, informed, and connected to our offices.
Using their PDAs, our field team records sales orders, call activities, and competitor campaigns, and the data is then accessed and analyzed in real time by the office-based marketing team. We know that current and accurate market information is essential to a successful, outcome-oriented sales plan.
We remain unrivalled and unique in the market in our utilization of sophisticated technology. This strategy sets us apart from the competition and helps us put our clients ahead of theirs.
On-target campaigns
Our extensive customer database can be filtered to produce highly specific lists for segment marketing or product-based initiatives. We also offer the option of an exclusive sales force for clients embarking on intensive campaigns to exceed aggressive targets.
